Outsource Advertising Services using Outsourcing Companies
Many outsourcing companies have experienced advertising team includes strategy planners, creative directors, copywriters, art directors, graphic designers, film-makers, and photographers - everything you need for a full-fledged advertising campaign.
Outsourcing Companies have the capability to offer advertising services right from the formulation of advertising strategy to campaign design and creative execution of campaign ideas.
An advertising strategy is the creation of a message that communicates to the target market the benefits of the product or service. Advertising involves the interaction of a complex mix of factors to create maximum impact in the minds of your target customers.
Consider the following factors to arrive at your advertising strategy:
Product: What are the strengths, weaknesses, opportunities and threats facing your product?
Competition: Which are the products your product has to compete with?
Target market: Demographics and psychographics of your target customer
Medium: Which media will convey the message best, within the advertising budget?
Cost: What will the advertising campaign cost, over what period?
Results: What must the campaign achieve?
We can help you plan your advertising strategy, which will support the marketing plan for your product or service. We will go through the product information, market research, customer satisfaction surveys and other material you have at hand, to understand your product and your target market. We will then do a competitive analysis of the major brands that your product will need to face in the market, to arrive at the advertising objective you will achieve at the end of your advertising campaign.
Based on our understanding of the unique needs and motivations of your customers, we will recommend a message that will be communicated through targeted media to effectively reach your audience and fulfil your advertising objective. We will recommend an advertising budget and help you decide on when and where to advertise.
Advertising Campaign Ideas
An advertising strategy is a blueprint for the actual advertising campaign, which delivers the message consistently yet uses different media effectively - print (newspapers, magazines, brochures) television, radio, outdoor, point-of-purchase, digital and online media.
Working from your marketing brief, we will do a one-page document that encapsulates an advertising/communication idea in words. The idea is objective in nature and can be extended into a 360 degree package.
Advertising Campaign Design
We extend the Campaign Idea into different media.
To move your consumer from Attention-Interest-Desire-Action (AIDA), we design your advertising campaign to build and position your brand, create brand equity and build exposure through integrated marketing communications (IMC).
The process of campaign design involves planning your advertising campaign, optimizing the creative strategy, producing campaign materials, testing and refining them.
Understanding the target market is a key requisite here. Whether it is B2B or B2C advertising or a combination of both, we will recommend the right message to achieve your objective.
O2I's talented advertising copywriters and art directors have the creative flair to turn an advertising strategy into selling campaign ideas - campaign themes that remain consistent across media, yet ride on the strengths of each different medium.
We can do layouts, mock-ups; scratch films to help you or your client visualize the final product with the help of our art direction, storyboarding, template design services.
How Outsourcing Companies can be used for Advertising
Outsourcing companies provide a whole deal of specialist services one of which being advertising. If you find the right outsourcing company to provide you with this service it would save you the hassle of researching where to advertise your product as many companies often spend a great deal of money and resources on advertising to have no benefits. The good thing about outsourcing companies is that they would already have a set template to amend to your needs and a target audience to suit your business needs. This is ideal as it would be effective advertising and hitting the audience you desire compared to getting one out of a thousand hits advertising in worthless places. As an example Nike Sportswear Company would have no benefit advertising to office based clients as only one in so many would be interested. But outsourcing companies with good links can advertise to places such as gyms, sports clubs and other sports related service providers to maximise sales for the company.
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