What is SEO?


SEO is an acronym for "Search Engine Optimisation" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:


    • Review of your site content or structure
    • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
    • Content development
    • Management of online business development campaigns
    • Keyword research
    • SEO training
    • Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:


    • Google Webmaster Guidelines
    • Google 101: How Google crawls, indexes and serves the web.

Search Engine Optimisation the process of making a site "search engine-friendly" is probably the most important aspect of website design. Many, many commercial websites are designed and set up by people who know little or nothing about Search Engine Optimisation how to give the search engines what they want to see when they index your site. This long page contains the information (or links to it) that they should know about optimizing a website for the search engines.


The most important thing to know about search engines is that search engines only index text. Make that your mantra while designing and optimizing your website. They don't index images, and they don't index Flash well.

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