Search Engine Optimisation (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge at least familiarity with basic HTML. Search Engine Optimisation is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals i.e. to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.


A well planned and well thought out Search Engine Optimisation strategy is key to running a successful Search Engine Optimisation campaign. When you are deciding what methods you want to use, you need to be sure the methods you use are tried, true, and tested.

Search Engine Optimisation strategy changes often. The biggest key to this change is based on the new rules search engines such as Google decide to change their search parameters and algorithms to. Many internet marketers often speculate about what things search engines are doing to change their policies, but in truth no one except for the search engines themselves actually know this information. This information is a trade secret and the secret is kept very tightly sealed.

Although Search Engine Optimisation helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the Search Engine Optimisation techniques is to get top placement because your site is relevant to a particular search term, not because you pay.


Search Engine Optimisation can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement.

  • But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.


    How Does Search Engine Optimisation Work?

    The algorithm each search engine uses is a closely guarded secret, since if it were readily available it would quickly collapse; as everyone would make their sites as high on search and relevancy lists as possible using the algorithm’s criteria as a guide. Search engine companies like Google do give some hints, especially as to bad practice, and some aspects can be found by trail and error.


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