Offsite optimisation consists of the work we do off the website, such as link building, article marketing, PR and social book marking.
How does it work?
Link building is the process where one website refers to another via a link. This link permits a user to navigate directly from their site to your website using a single click.
Offsite optimisation is an integral part of any ongoing SEO project. There are a variety of benefits to why link building campaigns which can greatly boost your rankings within search engines:
- Google considers every link pointing towards your website as a vote of popularity
- The more popular your site is, the higher your website will rank
- Link building can generate unique visitors which helps in search engine rankings