SEO Techniques


SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimisation Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

Effective Website Optimisation should enable the Search Engines to Index a site, utilising the most relevant keywords, related to the content which is promoting the goods and services offered by the Client. Implementing successful SEO Techniques requires an extensive knowledge of logic and a very good understanding of the targeted market sector.

Search Engine Optimisation must be focused towards Human visitors in order to achieve good quality traffic and conversion rates. Page Content should be specific, informative and relevant to a search query. Writing relevant, quality content is one of the most important factors or SEO Techniques, which will unlock the doors of your website to real visitors.

A website is a visual and graphic interface to a Company. The web designer will incorporate many skills including graphic design and expert coding to represent the Clients goods and services, to reflect the quality, expertise and brand of the Client. The foundation of strong SEO Techniques should be developed prior to the website design stage by an SEO Specialist. The combination of a professional web designer and SEO professional working in tandem will result in an effective Internet platform, for Search Engine Marketing.

Believe it or not, basic SEO is all about common sense and simplicity. The purpose of Search Engine Optimisation is to make a website as search engine friendly as possible. It's really not that difficult. SEO 101 doesn't require specialized knowledge of algorithms, programming or taxonomy but it does require a basic understanding of how search engines work.

For the purposes of brevity this piece starts with a few assumptions. The first assumption is a single, small business site is being worked on. The second assumption is the site in question is written using a fairly standard mark-up language such as HTML or PHP. The last assumption is that some form of keyword research and determination has already taken place and the webmaster is confident in the selection of keyword targets.

There are two aspects of search engines to consider before jumping in. The first is how spiders work. The second is how search engines figure out what pages relate to which keywords and phrases.

  • In the simplest terms, search engines collect data about a unique website by sending an electronic spider to visit the site and copy its content which is stored in the search engine's database. Generally known as 'bots', these spiders are designed to follow links from one page to the next. As they copy and assimilate content from one page, they record links and send other bots to make copies of content on those linked pages. This process continues ad infinitum. By sending out spiders and collecting information 24/7, the major search engines have established databases that measure their size in the tens of billions.

    To begin with, there are a few elements; a SEO looks at when examining a page. After the URL of a site, a search spider records the site title. It also examines the description meta tag. Both of these elements are found in the "head" section of the source code.

    Titles should be written using the strongest keyword targets as the foundation. Some titles are written using two or three basic two-keyword phrases. A key to writing a good title is to remember that human readers will see the title as the reference link on the search engine results page. Don't overload your title with keyword phrases. Concentrate on the strongest keywords that best describe the topic of the page content.



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