Outsourcing internet marketing services to India is not a new trend, yet many people are unaware of its potential. There is a lot of uncertainty and scepticism about outsourcing, what many believe to be, a function that should be kept in house. However, there are certain parts of your internet marketing campaign that can be safely and successfully outsourced to India and this article discusses a few of them.
Which Internet Marketing services are companies safely outsourcing? As you are considering this option, some of the questions that might need to be answered would be:
One way of finding the answers is to look at the nature of the service itself. The following are some of the conditions that can determine if a particular service is easy to outsource. It should be possible to conceptualize, define and execute the service with the limitation of interacting only over telephone and email.
The region where the service is going to be outsourced should be known to possess the skills required to implement the service. The service should, by nature, require intense human effort and be difficult to automate. The service should require people with specific skills and knowledge to implement it. It should be easy to monitor the results of this service.
These are some of the services that can be easily outsourced to India.
This is the first on the list since this could be
the most controversial. Here is our reason why you
should offload part of this to India.
Companies in India are increasingly depending on
the internet to acquire customers over the web. For
the majority, opening an office in the US or Europe
is not feasible. So they have adapted themselves
to become the masters of this medium. A lot of people
here are well versed with the web and specifically
how to market services and products on the web. You
could benefit from this understanding. Another good
thing is that an Indian company might be willing
to provide consultancy as part of their other marketing
services.
The objective of this service is to use search engines to drive traffic to your website. By its very nature, SEM is resource intensive. Most of the directories and search engines don't approve of automatic submissions. They prefer manual submission where a person submits a site for approval.
To implement SEM in-house requires someone
to read up on the tips and tricks and constantly
be at it. But then it's not large enough to
hire a full time person. Outsourcing this service
to professional Internet marketing firm could
get you started immediately with very little
investment.
However, on a cautionary note, always insist on knowing the way your outsourcing partner implements this service. The industry is full of individuals and companies who spam the search engines for quick results. You would not want to get your website blacklisted by dealing with these companies.
>This service is closely associated with SEM.
Link building requires someone to continuously
write to webmasters and requesting them to
link to your website. Doing it the right way
can take up a considerable amount of time.
Link building starts with figuring out why
people should link to your website. It then
goes all the way to procuring links from other
website. The whole exercise can be very time
consuming. This service in our opinion is easy
to monitor, easy to measure and easy to outsource
to India.
Using data to make a decision is one thing, but spending time to collect that data is a different ball game altogether. Web analytics is a service where your vendor is responsible for collecting and analyzing data and making suggestions to you based on the analysis. It makes sense for you, as a business owner, to spend time looking at data and even reports rather than spending time in collecting this information. So, outsource this to India.