Outsource internet Marketing to India



Outsourcing to India has been growing in waves, starting first with software in the late 80s. The next waves were medical transcription and call centers in the late 90s. From the second half of 2003 we have been seeing higher end professional services being outsource to India.


By outsourcing you gain specialized skills and expertise and an external perspective and view point. Outsourcing can be intimidating at first, but there are things to look for when choosing a marketing consultant or an outside marketing firm. Here are a few evaluating questions that should assist you in finding a marketing consultant that is right for you.

  • Area of Expertise

    Find out what their expertise is in. There are many components to marketing. What do they focus on? Here are common areas of expertise:

    • Search Engine Marketing and Optimization
    • Branding
    • Positioning
    • Affiliate Marketing Development and Management
    • Marketing Strategy and Plan Development
    • Internet Marketing Strategy and Plan Development
    • Lead Generation
    • Sales and Marketing Campaign Development
    • Marketing Classes, Seminars, and Workshops

    Included in this wave are strategic Internet marketing services. We will take a quick look at the a) potential advantage b) kind of projects and c) the possible problems associated with outsourcing these services to India.


    Potential Advantage

    Generally India is known globally for its technical expertise but there are good marketing companies filled with experienced professionals. The technology ethos of India combined in a marketing company creates a foundation for great Internet Marketing Companies.

    In addition the Indian Institutes of Management and other top institutions produce some of finest and most sought-after people on the planet. Therefore outsourcing to an Indian company may mean that your project will be in the hands of as high a qualified person as any in your own country
  • It is hardly necessary to mention the potential cost savings. Outsource to India has been providing quality services at huge cost savings for many years now. This is well known.

  • Projects to Outsource

    Internet market services can be more than just optimizing web pages for search engines. These hi-end services can include some of the things listed below. Outsourcing creative services can expand the reach of companies allowing their products and services to penetrate into the offices and homes of potential buyers around the globe, thereby giving any entrepreneur or corporation a big competitive advantage.

  • Web content development
  • Web branding
  • Website Optimization
  • Web Analytics
  • Tutorial creation
  • Pop Flash ads
  • Online advertising games
  • Marketing research
  • Online products to increase web traffic
  • E-Book creation and distribution
  • Linking strategies and deployment
  • E-Newsletter creation and distribution
  • Targeting email marketing
  • Marketing media product development
  • Publishing solutions
  • Creative solutions



Perhaps the biggest problem of outsource to India is the lack of a deep understanding of the local market of the customer. This will need to be done by companies who are very close to the market or who can study the market. However globalization is closing this gap.

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