Outsourcing is always advantageous if done correctly.
The benefits of outsourcing to India are both immediate
and long term and include cost cutting, increased
profits, access to specialised workforce, on time
project completion and delivery, access to new markets
and so on. But the first step towards a great outsourcing
venture is to start out right. Here we detail the
tips and precautions to take while outsourcing your
first project or business.
Some Great Outsourcing Tips:
- Plan out your outsourcing business objective,
whether to cut costs, increase revenue or
gain an edge over the competition.
- Identify all your non-core functions and
other functions that need specialised delivery
model and thus need to be outsourced.
- Scourge for the ideal location (India)
to outsource your business project taking
into consideration various factors like costs,
customers, transportation, workforce, skills,
monetary and non-monetary incentives and
- After you have decided the activity and
the location to outsource, fix a definite
schedule and deadline to finish the outsourcing
work. This is imperative as early outsourcing
can lead to early results.
- Search for multiple service providers to
outsource your work to before deciding on
any one of them.A good idea is outsourcing
small projects to more than one vendor initially
to be doubly safe or if you can't decide
on only one service provider. Remember the
vendor offering the least or the highest
cost may not necessarily be the most ideal
- Before the actual outsourcing work begins
do get all the outsourcing agreements scanned
and whetted by your legal team to identify
and fix any discrepancy in the outsourcing
agreement you enter into with the service
Verifying your Outsourcing vendor's credentials:
Before you narrow down on your overseas Indian outsourcing
partner, these short and quick questions will go
a long way in selecting the right service provider
and ensuring you are not taken for a ride along the
way. There are several service providers in India
that offer content development services from India.
You can find them on the Internet. However, zeroing
in on a single one can be a difficult task. Here
are some suggestions to filter out the rest. Find
out if the vendors you are evaluating put their writers
to work on their own projects/sites. Did the content
persuade you to try their services? Did it attract
you to their site? If so, you can be reasonably assured
of quality in their content writing for you.
Read the articles on the vendor’s
website. You can get a good idea of writing
quality - substance, style and flow
from the site. Ask the vendor to give you
references of other customers who have used
their services. Get feedback from them about
the process, the reliability, the
quality and commitment to deadlines that
the vendor assures. You can also check out
the websites of clients for whom the vendor
has specifically created content. Remember
that many clients provide their own content
while developing websites. Don’t get
carried away by the content on all the sites
you see on the vendor’s portfolio.
Try to evaluate the diversity of the team.
What areas of writing can they deliver? Some
Indian outsourcing companies may only have
a few writers able to write in a narrow band
of topics, styles and substance. This may
be fine. It depends on your needs. Check
on costs too. But don’t get stuck on
getting the “lowest price”.
Rather, look for a vendor that provides complete
solutions, gives you suggestions and adds
value to the content development process.
What is the track record of the vendor? How
long have they been in business? What is
their experience in providing content? What
is the depth of their knowledge on the topics
you would like them to write about?
There is no hard-and-fast way to select
the right vendor for you. Finally, you have
to take the plunge and try them out. We recommend
getting to know a vendor by starting with
a pilot project.
Can the vendor actually deliver
on the promises?
Many time outsourcing service providers promise
the sky in terms of the number of services
offered and their past experience and expertise
but deliver practically nothing, resulting
in time cost overruns. To avoid such scenarios
it is best to verify all the vendor claims
directly and from the service provider's other
and previous clients.
Check out the infrastructure
Ensure that the outsourcing vendor has the
requisite infrastructure including high speed
internet connection, telephone links, power
back-up (especially if located in a remote
location), computers with required hardware
and licensed software and so on. These factors
are important because they can either add to
the speed of the projects undertaken or act
as bottlenecks in the project completion if
Security is Paramount:
When dealing with sensitive information and
especially when the information is outsourced
to a third party it is essential that your
data is well protected through security personnel,
video cameras, firewalls, VPN's, data backup,
confidentiality agreements and so on.
Their customer track record
A company's customers are one of the best indicators
of its profile. Ask the vendors customers whether
they were happy and satisfied from their past experience
with the company or not. If yes then even a few shortcomings
on other benchmarks can be excused.
Outsourcing Statistics/Figures don’t
India alone commands 65% of the world’s BPO
offshore outsourcing market. For one country to alone
hold such a significant share of the outsourcing
market is certainly a reflection of India’s
dominance in this industry.
Furthermore, 80% of US and European outsourcing firms
ranked India as their number one outsourcing destination.
The contract between Staff India and client is devised
such that the client takes minimal risk when outsourcing.