Website Audit - 8 SEO Tips for Beginning a Website Audit


Here are 8 important Search Engine Optimisation factors that might take into consideration when conducting a website audit of your competitors.


1. Domain age

Many of your competitors may have been around a long time and have built a lot of authority in their websites giving them good SEO rankings. This can be quite daunting when you are trying to enter the same market space that they occupy. However, it might not be as hard as you think to knock them off their perch.

They may have only a few good quality back links which could make it easier to overtake them in Google’s search page listings. Although you can’t compete on domain age, (assuming you’re not going to buy an aged domain and pay through the nose for it!), you can complete on creativity. Developing great content, building personality and strategic content syndication have always being ways to differentiate your business.

2. Page rank website/page rank webpage

Just because your competitor has a homepage rank of 6 and you might have a homepage rank of 3 doesn’t necessarily mean that they will always rank above you. Building quality ‘on topic’ backlinks can give your content more relevance and ultimately better rankings.


Promoting individual web pages or your unique blog posts can attract a lot of backlinks just to those pages. Building a lot of backlinks to unique pages or posts will influence your page’s strength as measured by Google. See which websites are back linking to your competitor’s websites and check if you can from a link partnership with them.


You can check your competitor’s backlinks using Search Engine Optimisation Workbench, or through Yahoo, in the search box type site: www.mydomainname and you will get a backlink list.

3. Keyword link text

Having good quality back links is vital for your website’s authority and your SEO ranking. The best type of backlink is one from a high authority website. Back links from sites with a low page rank and of little relevance will not be of much benefit to your business. This is why the automated process of back linking can be a waste of time and give you very little ROI.


Backlinks achieved naturally from high authority website with relevant link text can only consistently be achieved on merit. Gone are the days when you used to be able to buy your way to tons of quality backlinks. Google’s ever tougher stance on paying for links is making that particular Search Engine Optimisation tactic more blackhat than whitehat is it worth the risk?


4. Tld (Top Level Domain)

Having the country code in your TLD (top level domain) can be a factor in attaining a better SEO ranking.  It may impact the search engine ranking of your site depending on the geographical location of the person who “Google’s” a query related to your website. If your competitors operate world wide, why not set up a cctld, Country Code Top Level Domain). This could significantly enhance your SEO ranking for local search.


Or better still, for brand protection and for your organic Search Engine Optimisation strategy, buy all the names for your domains, i.e.,, .net, .org,…etc you can then use Google Webmaster Tools to target different countries, but make sure you setup that permanent 301 redirect.

5. Keyword URL.

One way to help compete for very popular keyword searches is to put individual keywords in the URL’s of different website pages. Google gives this some attention and can have an impact on your SEO ranking for particular keywords. In this example our key word phrase is “Learn Internet marketing e.g.


6. Meta tags:

Google now pays less attention to the Keyword meta tags for indexing purposes, but the Title and Description tags are still quite important.  If you do manage to get a good rank for a web page, whatever you put in your description and title tags may be visible to the searcher and is probably what’s going to entice them to click on that URL in the first place. See the snippet below, how effective and precise a Title and description should be for a searcher browsing the web.

  • 7. Keywords in alt text

    One of the simplest ways to make your Web site more relevant is to use an alt text in your image tags. You should put keywords in your alt text. When Google scans your webpage it takes alt text into account, which may give you chances further visibility in vertical search website, e.g., Google image searches or in Flickr.


    8. Body text

    A web page with a large Flash animations and graphics usually seen on corporate sites, are the best example of how to not optimize your site for SEO. Search engines have difficulty reading the text in a graphics. In most cases there is no need for using graphic buttons or image maps in the navigation links.


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