Most businesses invest fortunes in any way they think will make their company thrive, from advertising and brand management to environmentally and socially sound operations, but there is one aspect of that latter business trend that is of particular significance. While many consumers familiarise themselves with a company through such general avenues as the ones that are opened by a business’s marketing machine, many more seek a personal connection, and for these people, it will usually be the call centre that will be the first point of call. And while the proliferation of phone and answering equipment has, in theory, rendered this contact more user-friendly, any call centre jobs is only as effective as its staff, and the jobs thy carry out, and so it pays for any company to invest in treating them right.
And while jobs carried out by call centre staff sign on for this sort of treatment when they commit their signature to a contract, it is often not the angry consumer that leads to their resignation, but rather the lack of support they receive from the company they carry out their jobs for.
Corporate social responsibility is a business concept that call centres need to embrace in order to continue to operate in the future. The notion of CSR means that companies aim to operate in a sustainable way, ensuring their continued existence in the future. Advocates of this theory suggest that all of a company’s stakeholders be treated respectfully and responsibly, and they recognize that chief among these stakeholders are a company’s staff, who carry out various jobs.
Call centre staff perform difficult jobs, but it should not be a thankless one. As the first representatives of any business, they perform an extremely important task, and this needs to be recognized, both in terms of financial recompense and in the guise of support from senior management. Without this recognition, the notion of business sustainability suggests that call centre jobs will ultimately become a non-viable way of working, as staff members realize that they can earn more money, and be treated with more respect, in other jobs.
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