Incorporate Different Tactics
You have to incorporate other elements to be successful online. Visibility and market penetration are important steps to marketing a web based business online.
Put a Plan Together
Is your marketing plan just shooting from the hip every month and not really thinking about it 100%? You need to have a structure to your marketing otherwise you are going to lose touch with it. Put a 12 month plan of attack on paper or in a spreadsheet and stick it every month. When it comes time to making adjustments and tweaks it will be much easier because you will already know what you have done.
Search Engine Optimisation is all about making things efficient and embracing a natural progression of growth online. The search engines like when they see a steady growth of marketing material without the appearance of forcing it like some search engine marketing campaigns.